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Product Testing
WebIt is used to monitor shopper behavior to assess a product’s likely performance. Q8 Advertising and other promotional materials for a variety of products, including the test product, are shown to members of the product’s target market. These people are then taken to shop at a mock or real store, where their purchases are recorded. WebTest marketing is the final stage before commercialization; the objective is to test all the variables in the marketing plan including elements of the product. Test marketing represents an actual launching of the total marketing program, done on a limited basis. Initial product testing and test marketing are not the same. WebMar 10, 2024 · Product testing is a method of analyzing a product concept, feature or functionality to determine how potential customers may use or react to the product. It's a … bin day claremont